Why Short-Term Rental Owners Need a Property Manager

Rental property in Austin, Texas with an outdoor kitchen and a tree in the center of the backyard.

July 13, 2023

Unlike long-term rental management, short-term rental management requires different strategies and skills to maximize profitability. This is because short-term rental bookings usually require unique marketing strategies, rapid responses to inquiries and booking requests, and constant availability.

Property managers are professionals who oversee different aspects of rental property ownership such as marketing, managing and communicating with guests, collecting payment, and handling maintenance and repairs. Property managers typically offer a wide range of services to their clients and can tailor their services to fit the needs of a rental business. Below are some of the many benefits of working with a property manager to improve your rental property business.

Rental property in Austin, Texas with an outdoor kitchen and a tree in the center of the backyard.

Responsive Communication

Responsive communication is a key factor to the success of a short-term rental business. It is essential to be able to respond to guest inquiries quickly and efficiently so that potential customers feel valued and respected. Property managers have the tools and resources to ensure inquiries and bookings are responded to right away. This speedy response to guest inquiries will not only keep them happy and satisfied, but also demonstrate that you are attentive, reliable, and care about your guests.

Property managers also understand the importance of post-booking communication. This includes providing your guests with check-in instructions, tips and advice about the local area, and reminders about their booking. This will show your guests you are there to help them and will create a positive impression on them and increase the likelihood of them booking your property again.

All in all, property managers can ensure your guests are getting quality customer service and will increase their loyalty and satisfaction with your rental business.

Record Keeping & Local Compliance

Property managers can provide detailed financial reports and records that are essential for keeping track of your short-term rental business finances. This includes making sure that guests are charged the agreed upon amount, rental deposits and rental payments are processed properly, credit card payments are accurate and secure, and all fees are paid on time. This way, you won’t have to worry about any discrepancies in your finances and can be sure your rental business is running smoothly. 

Property managers will also ensure that you are in compliance with local regulations. They have a thorough understanding of the legal requirements surrounding rental businesses and can ensure that you are not at risk of fines, lawsuits, or other legal consequences. This way, you can avoid costly mistakes and ensure your rental business is in compliance with the local law.

Rental property in Austin with clean, white countertops and cabinets.

Increased Efficiency

Property managers will do more than just streamline the tasks associated with managing a rental business. They are experienced professionals that understand the unique needs of renting out property and know how to make the best of your rental business. Property managers can create effective listing plans, find ways to boost visibility, and ensure guest satisfaction at a much faster pace than any individual could. They also offer cleaning services which relieves property owners from the responsibility of meticulously checking their space after each guest leaves.

As a short-term rental owner, you may not have the resources needed to manage all aspects of your business quickly. Property managers will take the stress of managing the day-to-day off your shoulders.

Higher Profits

Property managers have the experience and knowledge needed to maximize your short-term rental profits, no matter your specific location within Austin. They will target the right platforms and audiences for your listings, so they are seen by more potential guests. Furthermore, property managers use their expertise to determine which amenities will be more appealing to guests and increase their satisfaction with your rental. 

In addition, property managers understand the local market and can identify the highest demand times for listings and find potential guests who may be willing to pay premium prices for last-minute bookings. This way, they can maximize your profits by filling every vacancy as quickly as possible and accounting for seasonal shifts in the market. Property managers also know how to negotiate better deals with vendors and contractors so that you save money on maintenance and repair costs. 

All in all, property managers are essential for short-term rental owners looking to maximize their profits and free up their time. They have the experience and knowledge necessary to maximize the profitability of a rental business.

White, tan, and blue colored bedroom inside of a short-term rental in Austin, Texas.

Hostly Has You Covered

Hostly is the perfect all-inclusive solution for short-term rental owners looking to maximize their return on investment. Our experienced team of property managers is knowledgeable in the unique needs of renting out property and can create effective listing plans, boost visibility, and increase guest satisfaction for your rental business. 

Through Hostly’s expert property management services, short-term rental owners can rest assured knowing their rental businesses are being managed efficiently and profitably. View our full list of rental management services or get started today contacting our team.

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